With over 20 years’ experience in people management and recruitment, I bring a wealth of real-world knowledge with a breath of fresh air!
Having worked across a diverse range of industries in both the UK and New Zealand – spanning private and public sectors — I understand the unique challenges business owners face when it comes to hiring and developing their people. That breadth of experience means I can meet clients where they are, regardless of industry or stage of business.
I’m driven by one thing: making a genuine, positive difference — to businesses and the people within them.
Hiring is stressful, time-consuming, and often disappointing, especially for small business owners and founders. Traditional recruiters overpromise, underdeliver, and prioritise speed over fit, leaving you with poor hires, hidden costs, and zero clarity.
Change in Direction is your alternative. We deliver people-first recruitment with no fluff, no jargon, and no surprises, just great hires that fit your team and fuel your growth.
Radically Transparent: Clear pricing, honest updates, no sneaky stuff.
Efficient + Ethical: Purpose-led hiring with long-term thinking baked in.
Relationships over transactions: Always.
Change in Direction takes a people-first approach to recruitment. Rather than rushing to fill roles, Kerrie focuses on fit, function and future, helping businesses find people who genuinely suit the team, the role and the long-term direction of the business.
Kerrie works with growth-driven small and medium businesses, particularly those that want a more transparent, ethical and relationship-led recruitment experience. She is based in East Auckland and supports businesses that are tired of vague fees, poor communication and recruitment that prioritises speed over quality.
Kerrie is a good fit if you want honest communication, clear pricing, ethical recruitment and a long-term approach to hiring. Her style is transparent, practical and relationship-focused, making her a strong choice for business owners who want recruitment support without the jargon, pressure or surprises.
