I help small business owners cut through the AI hype and actually put practical tools to work in their business: automating the repetitive stuff, building AI-assisted workflows, and training teams to use tools like Claude and ChatGPT properly, rather than just poking at them.
My background is 10+ years in B2B SaaS and digital marketing, where I ran a team-wide Claude rollout. I’m currently working through Anthropic’s own partner certification. I also run a video interview series called Life With AI, where I sit down with people across different industries and ask how AI is actually showing up in their day-to-day work.
ReallyGood.Marketing helps New Zealand businesses turn good ideas into practical systems that actually work. Specialising in AI operations and B2B content, Lloyd works with businesses that don’t have an in-house marketer or the time to manage everything themselves. From automating repetitive workflows and building AI-assisted processes to creating strategic content the focus is on practical solutions that save time and support growth. Clients work directly with Lloyd, with systems designed to keep delivering value rather than being handed over and forgotten.
Yes. Lloyd helps businesses use tools such as ChatGPT and Claude more effectively, focusing on practical applications rather than simply introducing new technology. This can include developing workflows, improving prompts and showing teams how to use AI confidently in their day-to-day roles.
No. You don’t need to be an AI expert. The aim is to make AI understandable and useful, starting with the challenges or repetitive tasks within your business and then identifying the right tools and processes to address them.
In many cases, yes. Rather than replacing everything, Really Good Marketing looks at your existing processes and identifies opportunities to introduce automation and AI-assisted workflows that work alongside the tools your team already relies on.
Yes. Lloyd can work with teams to help them understand how AI can be used appropriately and effectively within their roles. Training focuses on real business applications so staff can put what they learn into practice.
Really Good Marketing works particularly well with small businesses that want to use AI and automation but don’t have the time or in-house expertise to work out where to begin. Lloyd can help identify practical opportunities, build the systems and train the team to use them effectively.
