Rochelle Fleming is the owner and lead instructor at Core Strength, a welcoming Pilates and wellness studio with locations in Whitford and Howick.
With a degree in International Business and a background in sales, marketing, hospitality and corporate roles, Rochelle brings both strong business experience and a genuine passion for working with people. She has spent around 20 years running her own businesses, particularly across the hospitality, wellness and events industries.
Rochelle has practised Pilates for more than 20 years and has over 13 years’ experience as an instructor. She founded Core Strength in 2016 to create an inclusive, supportive space where people of all ages and fitness levels can build strength, improve mobility and move with confidence.
Her training spans Pilates, Reformer, Barre, yoga, fitness and nutrition, with specialist knowledge in areas including injury rehabilitation, osteoporosis management and pre- and postnatal exercise.
Friendly, practical and passionate about wellbeing, Rochelle has built Core Strength into a supportive community where people can feel stronger, healthier and enjoy moving.
Founded in 2016 by Rochelle Fleming, CoreStrength is a boutique Pilates and wellness studio serving the Howick and wider East Auckland community. The studio provides a welcoming, supportive environment where people of all ages, abilities and fitness levels can build strength, improve mobility and feel more confident in their bodies. With a team of 18 highly knowledgeable and professionally trained instructors, CoreStrength brings a wealth of experience and expertise to every class.
We offer Reformer Pilates, Mat Pilates, Barre and Yoga, with classes that can be tailored to suit corporate teams, workplace wellbeing programmes, private groups and special events. Sessions are designed to be accessible, engaging and adaptable, making them suitable for a range of experience levels and abilities.
Absolutely. Pilates can be adapted to suit different ages, fitness levels and abilities. Core Strength offers beginner-friendly classes designed to introduce the fundamentals at a comfortable pace, helping you build strength, stability and confidence as you learn.
If you haven’t used a Pilates Reformer before, Core Strength asks you to complete a one-to-one or duo introductory training session first. This gives you a safe introduction to the equipment and allows the instructor to understand your individual needs before you join a group class.
Pilates can be a useful way to rebuild strength, improve mobility and support rehabilitation because exercises can be adapted to the individual. Rochelle has experience working with clients with a wide range of needs, including injury recovery and mobility work. If you have an injury or medical condition, let the team know before starting so they can help determine the most appropriate approach.
Both focus on controlled movement, core strength, posture and body awareness. Mat Pilates primarily uses your body weight and smaller equipment, while Reformer Pilates uses a specialised machine with adjustable resistance to support or challenge different movements. Core Strength offers both, so you can choose the style that best suits your goals and experience.
Core Strength has boutique studios in Whitford and Howick, serving clients from across East Auckland, including Howick, Botany, Flat Bush, Ormiston, Beachlands, Maraetai, Clevedon and surrounding areas. The studios offer small, welcoming environments with group and private training options.
