Scott Morris brings more than 30 years of international marketing and strategy, senior leadership, business coaching and advisory experience to the boardroom. His career combines global enterprise thinking with practical insight into privately owned businesses.
His commercial background includes international FMCG marketing and strategy with Fonterra, where he led brand development across Asia, the Middle East and Russia before spending two years with Fonterra’s international Mergers & Acquisitions and Strategy team. He has also held director, CEO and shareholder roles with major New Zealand franchise groups Laser and Essential Brands, as well as senior commercial roles with Tenon, formerly Fletcher Challenge Forests.
This experience has given Scott a strong background in brand strategy, market development, business scaling, financial management and organisational leadership, across multiple industries, geographies and business models.
Today, Scott is a director, coach and strategic adviser with The Alternative Board in East Auckland, working alongside privately owned businesses as a strategic growth partner across strategy, leadership, people and financial performance.
The Alternative Board (TAB) supports business owners through a combination of one-to-one coaching, strategic advisory and facilitated peer advisory boards.
Peer boards bring together non-competing business owners in a confidential environment where they can share experience, challenge each other’s thinking, work through real business issues and create greater accountability.
Scott is part of a team of 20+ TAB professionals across New Zealand, connected to an international network spanning 25 countries, giving members access to a broad range of business experience and perspectives.
Scott also works with business owners through NumerEyes, a business performance framework that helps improve financial literacy, understand the numbers driving the business and make better commercial decisions.
This version keeps the distinction quite clean: Scott’s bio establishes why he is qualified, while TAB’s bio explains how he helps and what members actually get.
The Alternative Board helps business owners improve strategy, leadership, financial performance and decision-making. Scott works as a strategic growth partner, helping owners step back from day-to-day pressures, work through challenges and build stronger, more sustainable businesses.
TAB brings together small groups of business owners from non-competing businesses. Members meet in a confidential environment to share experiences, discuss challenges, challenge each other’s thinking and provide accountability as they work towards their goals.
Yes. Scott provides one-to-one business coaching and strategic advisory alongside TAB’s peer advisory boards. Sessions can cover areas such as business strategy, growth, leadership, people, financial performance and commercial decision-making.
Scott works with a wide range of privately owned businesses, particularly established businesses whose owners want to improve performance, overcome growth challenges or gain greater clarity around the direction of their company.
Yes. Confidentiality is an important part of the TAB peer advisory model. Members need to be able to discuss real business challenges openly, knowing conversations within the group are treated with respect and discretion.
Scott is based in East Auckland and works with local privately owned businesses, but he is also part of a team of more than 20 TAB professionals across New Zealand. TAB has an international network spanning 25 countries, giving members access to a much broader pool of business experience and expertise.
